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Denim’s New Message
If you haven’t noticed, denim is in the midst of an overhaul. Finally! After years of sameness, the landscape is officially shifting. Once again the fabric is appearing on runways and editorials, and...
View ArticleForever 21 Stays Heinous, Copies Feminist T-Shirt Used For Fundraising
Forever 21 has been exposed by Los Angeles-based agency Word for copying a t-shirt created the agency sold in part to help raise funds for Planned Parenthood. Word founders, Angela Carrasco and Zoila...
View ArticleForever 21 Teases News Of Baby Phat Collaboration
Baby Phat celebrated the news of original brand founder Kimora Lee Simmons taking back ownership of the brand with plans for a summer relaunch. Recently, the brand announced the collection would go...
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Ariana Grande Sues Forever 21 For Using Her Likeness And Lyrics In Ads
Ariana Grande may appear to be all lightness and air, but in reality she is not to be played with. She made all of this very clear when news emerged today that she has sued California-based Forever 21...
View ArticleForever 21 Files Bankruptcy, Hopes To Keep 450 Stores Open
After a summer of struggling to avoid it, Forever 21 on Sunday night (September 29, 2019) waved the white flag and declared Chapter 11 bankruptcy. As part of restructuring, the California-based...
View ArticleAdidas Sells Reebok To Authentic Brands Group For $2.5 Billion
Adidas announced today (August 12, 2021) that it has entered into an agreement to sell Reebok to Authentic Brands Group for a total of € 2.1 billion (approximately $2.5 billion). The closing of the...
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Baby Phat’s Instagram Hints At Brand Reentering Denim Category
Baby Phat has wiped its Instagram feed with the exception of a block of nine posts showing the label’s cat logo against a denim background, providing a not-so-subtle hint the brand is about to reenter...
View ArticleBaby Phat Rides Nostalgia Wave With BP Puffer Jacket Relaunch
Baby Phat by Kimora Lee Simmons leans into early aughts nostalgia with the relaunch of its BP puffer jacket. Updated in a in a spectrum of colors (glossy red, onyx sand and olive), the jackets come...
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